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The Ophthalmologist / Issues / 2026 / March / The Most Influential Conversations in Ophthalmology Arent on the Podium
Community News Insights Opinions

The Most Influential Conversations in Ophthalmology Aren’t on the Podium

How WhatsApp is quietly shaping clinical practice

By Bernie Ursell 3/12/2026 3 min read

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Some of the most influential conversations in ophthalmology now happen out of sight — in WhatsApp groups — shaping clinical thinking between formal scientific exchanges.

It usually starts the same way. A tricky case. A new device you are not quite convinced by. A complication that refuses to resolve. A message goes to a trusted group. Replies arrive quickly — opinionated, practical, grounded in lived experience. Someone says what they actually think. Someone else admits what did not work. You learn something you will remember far longer than a congress slide, however polished.

This is not a replacement for science. It is a replacement for something else: the informal, between-the-sessions learning that has always surrounded formal meetings, but is now happening elsewhere.

Congresses, journals, magazines, websites, guidelines, and webinars remain central to how evidence is presented, challenged, validated, and recorded. None of that has changed. What has changed is the format: important clinical thinking now happens in closed, peer-to-peer spaces that others cannot see or access.

Ophthalmology runs on trusted networks: comparing notes, swapping experience, questioning judgement. The difference now is not that people talk less, but where those conversations take place — and how deliberately they must be sustained.

When the informal spaces changed

International meetings have long provided a dependable rhythm. You go for the science — which is the point, and still essential — but you also count on the corridor conversations. A throwaway remark can shift how you approach a case. A colleague mentions a small tweak that saves you months of trial and error, without ever needing a laser pointer.

The pace of congresses is different now. They are busier than ever, which is a good problem to have. Sessions, meetings, and obligations all stack up. The result is not fewer conversations, but fewer unstructured moments — fewer margins where informal exchange can be allowed to take place.

At the same time, many ophthalmologists are travelling less frequently than before. Fewer meetings mean fewer points of recalibration: fewer chances to test assumptions against unfamiliar approaches or dissenting views. The risk is subtle drift — continuing to practice in a certain way simply because no one has recently asked why.

Where judgement gets shaped

What has filled that space is not silence, but trust.

Smaller, closed forums work because they allow people to speak plainly. Surgeons can be direct and they can admit uncertainty. They can describe what happened in the messy middle, not just the tidy conclusion. The value lies in permission: to be frank, and to admit when things did not go as expected. These conversations are powerful, but they are not neutral: what you hear depends on who is in the group, who speaks up, and whose experience is missing.

Industry has recognized this shift. Advisory boards, investigator meetings, and company-led forums provide structured discussion around defined questions or technologies. Their purpose is clarity and focus — which is precisely why they sit alongside, rather than replace, the broader peer conversations clinicians continue to value.

Crucially, this does not compete with formal scientific exchange; it complements it. Published data tell you what was measured, how, and with what limitations. Peer conversation explores how that evidence behaves on a Tuesday afternoon, with a real patient and a less-than-ideal list.

Why this matters

This shift affects how quickly you learn, how confident you feel in decisions, and how connected you remain to the profession.

Being part of the right conversations means you hear what actually works — not just what ought to. You sense changes in thinking before they become official. You are less alone with uncertainty. It also changes how influence works: those who contribute thoughtfully often shape opinion well beyond their own clinics, whether they intend to or not.

None of this happens by accident. It depends on how you choose to stay connected.

Staying connected, without the jargon

In a world of less travel, staying connected no longer happens by default. It requires intent — and, increasingly, some form of structure:

Talk to people who do things differently. Ask why they work the way they do.

 

Be purposeful with limited face time. If you attend a meeting, know who you want to speak to — and why.

 

Follow up properly. If a conversation mattered, continue it. Send the message. Share the case. Ask the question you did not quite reach.

 

Treat WhatsApp with respect. The most useful groups are defined not by size, but by who shows up — and how consistently.

 

The quiet new reality

Ophthalmology still advances through evidence and shared experience. Congresses, journals, and professional media remain essential to that progress. What has changed is where the practical layer of learning now lives.

The podium still matters. 

It is simply no longer where every influential conversation begins. 

Your next useful insight is probably already being discussed somewhere. The only real question is whether you are part of the conversation.

About the Author(s)

Bernie Ursell

Bernie Ursell is Managing Partner at ArtiaCo. and a senior consultant in ophthalmology and medical communications, with over 30 years’ experience working with clinicians, industry, and global eye-health organizations on education, engagement, and strategy. She can be reached at b.ursell@theartiaco.com

More Articles by Bernie Ursell

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