Doctors, Industry, and the Uneasy Art of Collaboration: Is It Worth It?

The article critically examines the ineffectiveness of many advisory board invitations sent to clinicians, highlighting the disconnection between industry expectations and clinician realities. Dr. Bernie Ursell emphasizes the importance of structured collaboration, pointing out that when well-designed, such engagements can provide invaluable insights that enhance innovation and patient care. He explores the balance of power and aims to improve the relationship between clinicians and industry, asserting that thoughtful collaboration can replace vague transactional dynamics with meaningful exchanges.

About the Author(s)

Bernie Ursell

Bernie Ursell is Managing Partner at ArtiaCo. and a senior consultant in ophthalmology and medical communications, with over 30 years’ experience working with clinicians, industry, and global eye-health organizations on education, engagement, and strategy. She can be reached at b.ursell@theartiaco.com

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