Outside-In Innovation
How and why technological and scientific discoveries from diverse fields drive ophthalmology forward
The ophthalmologists we speak with often point out that they chose ophthalmology because it is constantly changing and evolving, which, in turn, gives them great scope to continuously improve patient outcomes.
Few would argue that ophthalmology is one of the fastest moving areas of medicine; relentless improvement and innovation are its beating heart.
The careers of John Marshall and Bert Massie were driven by their ability to constantly seek inspiration for their ophthalmic inventions from other walks of life. Here, we tell their stories, and shed light on a handful of other “out of left field” ideas.
