5 Key Takeaways

• 1

  Cost concerns significantly influence vision patients' decisions, with 64% of consumers stating it impacts their care-seeking behavior.

• 2

  Despite 65% of consumers having vision coverage, 54% still face out-of-pocket expenses, leading many to choose primary care over vision specialists.

• 3

  Only 5% of Gen Z respondents interested in LASIK actually undergo the procedure, with cost being the primary barrier to pursuing care.

• 4

  43% of consumers are comfortable using healthcare credit cards for vision expenses, yet only 7% have utilized them, indicating a gap in financial pathways.

• 5

  More than half of consumers prefer vision providers offering various payment options, highlighting the importance of financial experience in provider selection.