Modern Comprehensive Practice Roundtable
Join Brandon Ayres, Mitch Jackson, and Julie Schallhorn to learn their innovative practice strategies
Aleksandra Jones | | Video
Brandon D. Ayres, Co-Director of the Cornea Fellowship Program, Wills Eye Hospital, Philadelphia, Pennsylvania, USA
Mitchell A. Jackson, cataract and refractive surgery specialist at Jacksoneye, Chicago, Illinois, USA
Julie Schallhorn, cataracts and diseases of the cornea specialist, Associate Professor of Ophthalmology at the School of Medicine, University of California, San Francisco, USA
Tell us about your practice….
How do you acquire new patients?
How do you educate patients on newly available, innovative treatments?
Mitch Jackson: “We use a patient questionnaire, which asks patients to self-assess their personality on a scale from ‘easy-going’ to ‘perfectionist.’ I prefer patients to fill it in on paper themselves as we find out so many things about a patient when they handwrite their responses. One person circled the word ‘perfectionist’ so many times that they tore the paper. Another patient wrote: ‘You’ll find out if you make a mistake,’ and another wrote ‘I do’ multiple times all over the page.”