Leapfrogging from Discomfort to the Joy of Sales

Private eye surgeons often avoid discussing costs during consultations due to discomfort and a lack of training in sales skills, which leads to vague recommendations and lost opportunities for both profit and patient satisfaction. The article emphasizes reframing sales as a professional responsibility, underscoring the importance of clear communication about costs and demonstrating the value of procedures. By enhancing their sales competence, surgeons can improve their practice's financial health and patient outcomes, ultimately enjoying greater satisfaction in their professional lives.

About the Author(s)

Rod Solar

Rod Solar is Director of Practice Development at LiveseySolar, London, UK and a Scalable Business Advisor

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