The Ripple Effect: Lens Versus Laser Surgery

An early adopter of advanced technology in refractive surgery emphasizes a data-driven approach in practice. By tracking patient outcomes and referral patterns, the author shifted their focus towards lens-based correction, particularly phakic IOLs, which resulted in higher satisfaction and loyalty among patients. This strategy also revealed significant economic advantages, such as reduced patient acquisition costs and fewer clinic visits, ultimately strengthening the practice's reputation and growth. The call to action encourages others to monitor metrics beyond basic visual acuity for transformative results.

About the Author(s)

Amir-Mobarez Parasta

Medical Director, MUNICH EYE, Munich, Germany

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