The Ripple Effect: Lens Versus Laser Surgery

Lens-based correction is prioritized over laser vision correction.

Patient outcomes and satisfaction were monitored to support changes.

Approximately 2000 lens-based procedures performed annually.

Phakic IOLs showed higher long-term referrals and satisfaction.

Effective marketing for lens-based surgery is more cost-efficient than laser vision correction.

Patient selection criteria improved clinical outcomes.

Continuous tracking of relevant metrics is essential for practice growth.