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The Ophthalmologist / Issues / 2025 / October / Creativity versus Commerce
Voices in the Community Opinions Business and Entrepreneurship

Creativity versus Commerce

The Ophthalmologist wants you! (for editorial feedback)

10/17/2025 2 min read

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In publishing (especially in B2B publishing), there can be conflicts across the departments of journals and magazines whose incomes rely on advertising from external sources to function. Well, perhaps it’s more a sustained state of friction, an age-old concern that occurs at publishing houses throughout the world when creative pursuits butt heads against commercial interests. And, of course, commercial imperatives often win these types of argument. 

Nonetheless, at The Ophthalmologist we are able to create high-quality content that genuinely interests our readership, alongside our servicing of these commercial interests. We’re also lucky to align ourselves with companies that, for the most part, work towards informing and supporting our own editorial output, rather than guiding it. 

First and foremost we are committed to delivering the best possible content to ophthalmologists around the world. To sustain and strengthen this commitment to our readers, we would love to hear from you about the content that excites and inspires you, specific subspecialties you are particularly interested in, what draws you to the pages of The Ophthalmologist, and how relevant you feel our current output is to your own daily practice – as well as ways in which we might improve our offering. 

Please email your thoughts directly to me at Alun.Evans@Conexiant.com. All feedback will be gratefully received, and will genuinely help us towards shaping our future editorial strategies. 

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