Stop Chasing Patients. Start Choosing Partners

Choosing the ideal patient for an ophthalmology practice requires a deep understanding beyond just demographics. The approach involves defining a specific type of patient whose values and lifestyle align with the clinic's services. By focusing on high-value patients who appreciate quality and service, practices can enhance their profitability and patient retention. This strategic selection not only fosters long-term relationships but also improves efficiency and decreases marketing costs over time, ultimately leading to a robust brand reputation and sustained growth.

About the Author(s)

Rod Solar

Rod Solar is Director of Practice Development at LiveseySolar, London, UK and a Scalable Business Advisor

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