Rising to the Responsibility
How Rayner has harnessed KOL-led education and digital technologies to rise to the responsibility of providing ophthalmic training
| 2 min read
sponsored by Rayner
Ophthalmology is a field marked by rapid innovation. The consistent launching of new products, and development of procedural techniques have resulted in a space in which outcomes and efficiencies are improved, and overall patient satisfaction is enhanced on a near-daily basis. In this dynamic and evolving environment, providing ongoing education and development for everyone is key to ensuring patient safety and elevating standards of care. Rayner, understanding this responsibility, is working in collaboration with healthcare professionals to deliver effective training, establishing itself as a trusted partner, adding value to both the surgical team and the many processes they follow.
Although providing such training comes with several challenges – the two greatest being the time and resources required – Rayner has observed a high return on training and development investment, and coupled with a creative and resourceful team, finding innovative and effective solutions has been both fun and extremely rewarding. In particular, Rayner’s solutions focus on two main areas: KOL-led scientific communications and digital technologies. As Chris Willis, Rayner’s Vice President of Marketing explains, “Delivering impactful KOL-led scientific communications is a primary goal for myself and my team here at Rayner. To achieve this, we have chosen to encourage a peer-to-peer conversation on our technologies, led by KOLs, to increase awareness and practical application of our drugs, devices, and digital products, in all regions that we operate. These conversations were already taking place at congresses, educational meetings, and other in-person locations, but since the COVID-19 pandemic, much has changed. I believe we evolved with this change and delivered a dynamic platform that enabled this conversation to continue digitally.”
The Peer2Peer platform is a substantial initiative and an excellent showcase of how harnessing these focus areas has led Rayner to innovative and effective solutions. A global KOL-led clinical digital education platform, Peer2Peer provides ophthalmic healthcare providers with on-demand, real-time learning and development opportunities and an ever-growing library of resources, including KOL webinars and interviews, clinical articles, live events, a dedicated e-newsletter, and the newly-launched “Peer2Peer: The Podcast” series featuring over 25 KOL-led episodes on numerous topics of current educational interest. Through this, and their other advancements in ophthalmology education, Rayner, not only invite you to benefit from their advancements but also demonstrate that, just like the rest of the field, ophthalmic training is in a healthy state of innovation and growth.
