When The Ophthalmologist launched in Europe more than three years ago, we entered a crowded market. Just like in the US and Canada, there were many print magazines and websites ophthalmologists could read. We wanted – and had – to do something different. We did. And now it’s here in North America: a bespoke edition of content that’s tailored to your needs and tastes. Why is The Ophthalmologist different? We view it as an ophthalmologist’s magazine, rather than an ophthalmology magazine. We’re not offering an impersonal overview of a particular branch of medicine. Rather, we focus on the people who bring it alive – people like you – to present an engaging cover-to-cover read, every month. In short, we’re here to tell your stories.
This approach has certainly served us well to date. We’ve managed to cover some of the biggest stories that speak to the future of eyecare: big data, nanotechnology, the future of ocular imaging, robot eye surgery, stem cells, even what needs to be done to deal with the tidal wave of aging boomers with age-related eye disease (a combination of all of the above, and more, it seems). We’ve worked with the biggest names in the game to share their motivations, aspirations, fears and successes in the most engaging way possible. We’re not afraid of detail, and we’re not afraid of being controversial either. We only commission articles that we know will be interesting; your time is precious, and you should be entertained and informed by your magazine, not bored by it. We are big on engagement. I consider that everything we publish is the start of a conversation. Even if you’re reading this in our glorious print edition, you can go online and comment on absolutely anything and everything we publish. We want your feedback, your suggestions and your submissions. This is your publication, after all. As you’d expect, our content is available in the formats that you use; print, PDF, iPhone and iPad apps, and on the web at www.theophthalmologist.com. Even though the North American edition of The Ophthalmologist is custom-made for you, everything we’ve ever published is available online; you are denied nothing of what the rest of the world sees – and this won’t change going forward. So hello again, North America. Welcome to The Ophthalmologist.
Mark Hillen
Editor
