A Fresh Perspective
Focusing on ophthalmologists rather than just on ophthalmology will generate an engaging, accessible and, above all, useful new publication.
Welcome to a new and different publication: an ophthalmologist’s magazine, rather than an ophthalmology magazine. The difference is that instead of an impersonal overview of a particular branch of medicine, our focus is on the people who bring it alive – you and your 200,000 ophthalmology colleagues around the world. How you apply your knowledge and skill to treat disease, and how you feel about doing it, is our passion.
We have four guiding principles for developing content.
The first is to tell stories. We want to go below the surface, to delve into the hopes, fears, motivations and aspirations of key figures in the field. We believe that exploring the narrative of ophthalmology from multiple perspectives will help you to gain a deeper appreciation of your subject, a fuller understanding of where it is headed, and a clearer sense of where you want to go.
The second is to generate practical, pragmatic articles that are meaningful to your daily working life. This will include opinion and discussion on best practice, comparisons of surgical technique, evaluations of new technology, assessments of novel therapies and more. Our expert authors share their professional experiences that will translate directly to your practice.
The third is to deliver comprehensive coverage of professional issues. Look out for articles on such topics as personal and career development, advice on managing a practice – and on managing staff, and analysis of the interface between ophthalmology and other specialties, amongst many other topics.
The fourth is engagement. The content that we publish is just the start of a conversation. We want your feedback, your suggestions and your submissions. The resulting network of ideas, debate and personal connections will enhance the field and those in it.
Our content is available in the formats that you use; print, PDF, iPad app, and on the web at www.theophthalmologist.com. Going digital gives you a rich array of additional, interactive content.
We will judge our success on how well we meet your needs, so please let us know what you like, what you don’t, and what you want to see us cover. It’s your publication.
Richard Gallagher
Editorial Director
