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The Ophthalmologist / Authors / Rod Solar

Rod Solar

Rod Solar is Director of Practice Development at LiveseySolar, London, UK and a Scalable Business Advisor

  • Contributions

Sixteen Weeks to Launch!

July 15, 2024

How to build a thriving ophthalmology private practice

7 min read

Sixteen Weeks to Launch!

The 10 Commandments of Advertising for Vision Correction Clinics

October 29, 2024

Rules to help you create campaigns that drive results and grow your practice

4 min read

The 10 Commandments of Advertising for Vision Correction Clinics

What Should You Charge?

November 15, 2024

What’s a fair price for eye surgery?

4 min read

What Should You Charge?

One Avatar, One Product, One Channel: The Simplified Marketing Strategy That Works

January 8, 2025

Rod Solar outlines a marketing framework to help you attract the right patients, grow your practice, and become the go-to expert for your offering

5 min read

One Avatar, One Product, One Channel: The Simplified Marketing Strategy That Works

A Step–by–Step Guide to Hiring and Building a Team for Your Eye Surgery Practice

January 28, 2025

When to hire, who to hire, and how scale your practice efficiently at every revenue stage

6 min read

A Step–by–Step Guide to Hiring and Building a Team for Your Eye Surgery Practice

(Pro)motion Pictures

January 11, 2017

Producing your own videos isn’t costly and could boost your profile online

1 min read

(Pro)motion Pictures

Great Consultations

September 12, 2014

Understanding what the Dickens motivates people to consider undergoing an elective ophthalmic procedure will help you guide them to a conclusion that’s right for them

1 min read

Great Consultations

The Ideal Exit: How to Retire on Your Terms

February 25, 2025

Five exit strategies every eye surgery practice owner should know

5 min read

The Ideal Exit: How to Retire on Your Terms

Professional Envy and Its Impact on the Industry

March 24, 2025

Rod Solar looks at “the hidden force shaping ophthalmology”

5 min read

Professional Envy and Its Impact on the Industry

Why Most Ophthalmology Practices Plateau at $1 Million – and How to Break Through

May 1, 2025

Insights on scaling past common revenue ceilings

6 min read

Why Most Ophthalmology Practices Plateau at $1 Million – and How to Break Through

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