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A practice-development specialist who works in the US and Europe, Laura Hobbs was one of the presenters in the 2013 ESCRS Practice Development Program. Having held the positions of Practice Development Manager and Director of Marketing at high-volume refractive clinics in the US, Hobbs has extensive experience in improving practice efficiencies, marketing, and patient education.
August 13, 2015
The rise of the experience economy means that ophthalmology practices must go to great lengths to ensure their patients are receiving not just the best medical care, but also the best possible customer service
1 min read
February 10, 2014
Realizing the full potential of your cataract/ refractive practice starts with marketing… but it doesn’t stop there. Patient engagement and education, before, during and after the procedure is what produces results – and referrals.
1 min read
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