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Bernie Ursell is Managing Partner at ArtiaCo. and a senior consultant in ophthalmology and medical communications, with over 30 years’ experience working with clinicians, industry, and global eye-health organizations on education, engagement, and strategy. She can be reached at b.ursell@theartiaco.com
February 3, 2026
Doctors and industry need each other more than ever, yet collaboration can still feel clumsy and transactional
3 min read
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